Our Story

Founded in Los Angeles in 1996 by Vietnamese-born designer Chan Luu, our eponymous brand is guided by a commitment to craft, materiality, and traditional handwork.

Today, under the creative direction of Tessa Tran, Chan Luu creates jewelry, ready-to-wear, and accessories that reinterpret artisan techniques with a modern sensibility.

Our aesthetic finds beauty in juxtaposition—an interplay between ornament and restraint, softness and structure, the raw and the refined. Designed by hand, each piece carries a tactile sensuality that unites our collections, from sculptural jewelry to fluid silk dresses and hand-woven scarves.

Our mission is to preserve and reinterpret traditional handicrafts through a considered approach to design. Every piece connects the wearer to a lineage of artisan skill and is created with integrity, longevity, and beauty in mind.